Account: – AIRWALK
Pictured: A sample of magazine ads that appeared in various sport and lifestyle magazines.
Brief: To target the youth market with a print campaign for the Airwalk footwear brand.
Creative solution: To develop lifestyle ads showing various themes of young and sexy people with the brand. These ads were based loosly on the copy writers theme “More than a brand, it’s the way you choose to live your life”
Creative involvement included client and account manager liaison, input on photo shoot and concepts, photo retouching and ad layout.
Design: Jesse Dyball - Freelance - McMann & Tate Advertising 1997 - 2001.