Account: – Macquarie park Cemetery
Pictured: A sample of outdoor advertising and onsite wall displays.
Brief: To maintain a continuing brand familiarity using a sensitive approach to advertising. Most advertising was to be highly targeted and based on events like open days and spiritual occasions. However it was decided that the client would like a series of bus posters located in their local area.
Creative solution: To create a human face to the concept that cemeteries are for the living.
My creative involvement included design, image selection, retouching and copy assistance.
Design: Jesse Dyball - EXO Design 2004 - 2008 development.